I Was Featured in Fast Company: How 2 CareerTok creators are preparing for the TikTok ban

Earlier this year, I had the opportunity to speak with Fast Company about something that’s been on every content creator’s mind: navigating major platform changes and building a sustainable career in the creator economy.

In the article, I shared my journey from building brands for marketing agencies to finally building my own personal brand:

“I had worked at a bunch of marketing agencies building brands for other people, and I realized it was time to start building my personal brand. So I started posting consistently about marketing and career first on LinkedIn and then TikTok, and everything has taken off over the past few years.”

I also opened up about what it’s really like when your biggest platform faces uncertainty, and the strategies I’ve been using to protect my business and continue serving my audience.

The piece also features insights from fellow CareerTok creator Hanna Goefft, and together we discuss the reality of being full-time content creators in an ever-changing digital landscape.

I share more about my approach to career growth and making money in The $100K A Year Playbook.

This article is only available to Fast Company subscribers: if you want to read more about diversifying platforms, building sustainable revenue streams, and the future of career advice content, subscribe and click here.