Un-Gatekeeping LinkedIn: Part One and Part Two

Let’s be real: LinkedIn is not sexy. It’s honestly a little cringe at times. But here’s the thing—that’s exactly why you need to be there. The bar is so incredibly low when it comes to standing out and making waves on this platform, and I’m here to give you all my cheat codes.

Back in August 2024, I recorded a two-part podcast series where I pulled back the curtain on everything I know about crushing it on LinkedIn. And I mean everything. From setting up your profile to growing your audience to opening doors you didn’t even know existed.

In this article, I’m breaking down what I cover in each episode so you know exactly what you’re getting into before you hit play.

Table of Contents

Part 1: Getting Started on LinkedIn

In the first episode, I tackle the basics—and trust me, they’re less boring than they sound. We dive into why there’s so much untapped opportunity on LinkedIn right now. While everyone’s fighting for attention on Instagram and TikTok, LinkedIn is sitting there like an open playing field, just waiting for you to show up.

I walk you through:

How to brand yourself as a thought leader (yes, you are one)
What you actually need to add to your profile to stand out
The kind of content you should be creating and posting
What content you should absolutely NOT be posting

The truth is, most people on LinkedIn aren’t showing up as themselves. They’re hiding behind corporate jargon and boring job descriptions. Which means all you have to do is be better than the baseline. Just show up as you.

Listen to Part 1 on Spotify.

Part 2: Building Your Audience and Making Connections

The second episode picks up where we left off, and this is where things get really good. I’m sharing my exact strategies for building your audience and connecting with potential clients and customers.

We cover:

How to grow your LinkedIn audience (and the magic number you should be shooting for)
The DOs and DON’Ts for sending messages that actually get responses
Why commenting is one of the most powerful tools for getting noticed
The many possibilities LinkedIn can open up for you—from speaking gigs to partnerships to clients

And here’s the permission slip you’ve been waiting for: You don’t need anyone’s approval to post on LinkedIn as an expert and thought leader. You can start right now. Today. This minute.

Listen to Part 2 on Spotify.

Conclusion

If you’ve been avoiding LinkedIn because it feels uncomfortable or you don’t know where to start, these episodes are your kick in the pants. The opportunity is there. The audience is there. You just need to show up.

And if you want even more support as you level up your career and personal brand, join me on Patreon for access to dozens of tutorials, tips, resources, and subscribers-only podcasts for only $10 a month.